Hewlett-Packard is a leading IT and PC manufacturer, who came to Image Creative with a brief to produce 100,000 completely unique gift boxes for their limited addition Sprocket printer. This was achieved using the HP Smartstream software which randomly generates sections of a design to create an infinite amount of variations. An agency collaboration for the HP and Smirnoff launch event in London pushed the software capabilities further with completely unique designs applied to bottle wraps, giant cardboard standees, posters, floor graphics and boxes. All printed at our factory. Image Creative are super excited to be part of the next generation of design!